WALKMAN FROM ZUBROWKA

REBRANDING THE PROLIFIC WALKMAN FROM THE 80’S INTO A PRODUCT SOLD IN THE FICTIONAL REPUBLIC OF ZUBROWKA FROM THE GRAND BUDAPEST HOTEL.

THE WALKMAN FROM ZUBROWKA IS REIMAGINED AS A PORTABLE GRAMOPHONE WHERE ZERO CAN LISTEN TO GUSTAVE’S POEMS WHEREVER HE MAY GO. OR BETTER YET, GUSTAVE CAN ALWAYS BE REMINDED OF MADAME D. WHEN HE PLAYS BACK A RECORDING OF HER (SECOND) WILL.

NARRATIVE-DRIVEN
BRANDING,
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INSTRUCTOR:
NIKOS GEORGOPOULOS

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MAYA CHU

EST 2003

W
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EXT. SOME NEWSPAPER STAND
“NEW PRODUCT HITS ZUBROWKA!”

REIMAGINED LOGO

SCENE 01: POCKET GRAMOPHONE

SCENE 02: SPECIAL OFFER

REIMAGINED WALKMAN

DIRECTOR’S CUT: SCENES FROM THE GRAND BUDAPEST HOTEL